Freelancers, its high time. Learn the insights of sales and marketing!
Every wonder why something that you’ve been using to drive sales wont work anymore? Or why you could never get enough clients/leads? Or why other freelancers get better and more than enough clients? Start your way into sales dude!
Today, in this freaking competitive market, forget about getting a new client, retaining the existing ones have become increasingly difficult. Especially with growing web developers market, keeping yourselves with technology and at the sametime focusing on new marketing trends have become darn too tough (at least for me). Unfortunately theres nothing much you and I can do about it but to keep looking for new ideas to drive sales. Last month, I spent quite a lot of time searching for best possible way to drive sales and to be honest, theres not one proven method. Today, sales knowledge has become a vital expertise for every freelancer. Without it you are just a pony. I know few freelancers are too good at it but I am talking about people who never knew what is sales. So, how do you go about learning this freaking important piece of life?
Buy Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer. I’ve been reading this book when ever I could find time and theres nothing better I’ve read so far that I could relate to my business and strategies. Jeffrey highlights many tools and strategies that every sales guy must practice and be aware of. As a freelancer, reading this book and implementing at least 2 principles is the least one can do. The book is small in size, easy to carry around and has nice little red bits filled with humor. I strongly encourage every freelancer (at least the ones new to sales) in the industry to go and read this book.
vaked.com rates Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer as the most important tool for freelance business!